Telus
The Results
“In every design, Michael infuses a spirit of collaboration and fun that uplifts the entire team.”
Redesigning commerce for business mobility.
Telus needed to get it’s business users on their platform rather than going to third party vendors. I was brought in to help merge the business team and the mobility team and build a unified experience that worked across the organization.
Where we started
Telus’ previous business plans and phones pages both required their users to do the extra leg work, and call in to talk to an agent about options for their companies.
Often business owners would call in to a 3rd party vendor to get better deals than what was offered on the site and over the phone.
Configuration
Configuration of phones and plans in incredibly complicated, and there are 8 separate stages that vary depending on a user’s logged in state.
All of these must be condensed onto an iPhone 5/ SE that would allow a plan to be configured, and to suggest another phone or service would be purchasable.
How we finished
In order to get the configurations to useful on an iPhone 5/ SE, we used drawers to make contextual configuration options.
Focus No. 1
Efficient Interaction Layouts
Having 8 configurable options is incredibly overwhelming, so we reduced them down into a single card which allowed you to tap on the options you needed to build out. This ensured you could tell who’s phone and plan was who’s, add additional services, and purchase accessories in a single screen.
Focus No. 2
Simplification
Reducing down the options to only the basics ensured you could configure the individual parts without becoming overwhelmed, and made decisions with more confidence.
Focus No. 3
The Drawer Pattern
A simple design pattern, but super effective with a small screen size. This allowed a full screen takeover which animates in, and shows new options to the user. Reminding them they can go back to the previous screen, which will update everything according to the options chosen.
The Outcome
The outcomes of the project were multifaceted. Firstly, we implemented third-party integration, opting for a controlled use of our service by third parties rather than granting them full control. Secondly, we successfully launched Version 0, built on the backbone of TELUS mobility, which enabled businesses to receive online orders. Lastly, while multi-phone purchase capabilities were in development around the time of my departure, and intended as the next step, they have yet to be launched.